Foxfire Enterprises, a manufacturer of advanced concrete sealers, hardeners, and densifiers, partnered with Sienna to realign their brand with the innovation behind their products. Their existing identity no longer reflected the technical precision or credibility required to compete in architectural and themed construction markets, creating a disconnect between perception and performance.

We led a full brand overhaul, moving away from literal imagery toward a more strategic, symbolic approach. The final identity centers on a refined, geometric “F” with subtle angular cues—an abstract nod to the fox—paired with an expanded color system and clean typography to communicate clarity, depth, and technical authority across all touchpoints.

The rebrand debuted at World of Concrete, where it immediately elevated Foxfire’s presence. The new system now supports sales, technical, and leadership teams with cohesive, scalable materials—strengthening trust, simplifying messaging, and positioning the company for continued growth.

BRANDING DESIGN & EDITORIAL DESIGN